PSOs

Program Specific Outcomes

Department has following Program Specific Outcomes (PSOs) with effect .

PSO of Marketing
PSO 1	Develop Strategic Marketing Skills: Students will formulate comprehensive marketing strategies aligned with organizational objectives, covering product development, pricing, promotion, and distribution.
PSO 2	Analyze Market Trends and Consumer Behavior: Students will assess market dynamics, consumer behaviors, and competitive landscapes to inform strategic marketing decisions and capitalize on market opportunities.
PSO 3	Implement Integrated Marketing Communication & Sustainable Development Strategies: Students will design and execute integrated marketing communication plans, leveraging diverse channels to effectively engage target audiences, support sustainable development, and enhance brand visibility through green marketing.

PSO of Finance
PSO 1	Competent in Financial Analysis and Decision-Making: Students will demonstrate proficiency in financial analysis techniques, including ratio analysis, cash flow analysis, and risk assessment, enabling informed decision-making in investment, financing, and capital budgeting.
PSO 2	Develop Expertise in Investment Management: Students will acquire advanced knowledge and skills in investment management, including portfolio management, asset allocation, and securities analysis, to optimize investment strategies and maximize returns for stakeholders.
PSO 3	Analyze Financial Markets, Financial Institutions & Adaption of Green Finance: Students will gain comprehensive understanding of financial markets, institutions, green finance, instruments, including stocks, bonds, derivatives, and alternative investments, enabling them to navigate global financial markets and manage financial assets effectively.

PSO of Human Resource (HR)
PSO 1	Develop Strategic HR Management Skills: Students will acquire advanced skills in strategic human resource management, including talent acquisition, performance management, compensation and benefits, and employee relations, enabling them to align HR practices with organizational goals effectively.
PSO 2	Foster Organizational Development, Green HR Practices, and Change Management Expertise: Students will develop expertise in organizational development and change management, including organizational culture analysis, change implementation strategies, and employee engagement initiatives, to facilitate organizational growth and adaptation in dynamic environments.
PSO 3	Cultivate Leadership and Employee Development Competencies: Students will cultivate leadership and employee development competencies, including coaching, mentoring, training, and succession planning, to nurture talent, foster employee growth, and enhance organizational performance.

PSO of Banking and Insurance
PSO 1	Develop a significant amount of business administration knowledge in the Banking, Financial Services and Insurance: Students will gain foundational and advanced knowledge in core business administration principles with specific applications in the banking, financial services, and insurance sectors.
PSO 2	Analyze the efficiency and effectiveness of banking processes using advanced technologies: Students will learn to apply modern tools and technologies to evaluate and improve banking operations, ensure sustainability, and manage the evolving financial services environment.
PSO 3	Implement and interpret financial reports and plans: Students will develop the ability to interpret company reports, forecast economic trends, value securities, build portfolios, evaluate risk and return, create financial plans, and integrate technology into financial service offerings.

PSO of Operations Management
PSO 1	Apply Fundamental Knowledge of Supply Chain Concepts: To be able to apply fundamental knowledge of supply chain concepts in sync with other management functions comprising accounting, finance, marketing, and human resources in a business enterprise.
PSO 2	Employ Advanced Techniques in Operations & ERP: To be able to employ advanced techniques of production and operations management and ERP to offer solutions to business problems and aid decision-making.
PSO 3	Enhance Efficiency in Quality, Service & Global Logistics: To be able to improve the efficiency and effectiveness of quality management, service operations management, and global logistics operations using advanced operations tools to ensure sustainable business practices.

PSO of Business Analytics
PSO 1	Design Alternatives to Solve Business Problems: Design alternatives to solve business problems utilizing quantitative analysis, critical thinking, and sound ethical decision-making.
PSO 2	Demonstrate a Global Outlook & Interpret Data: Demonstrate a global outlook with the ability to identify aspects of global business operations and interpret data using the latest data analytics tools to address organisational problems.
PSO 3	Effective Communication Using Business Analytics: Communicate effectively using marketing analytics, financial analytics, human resource analytics, social media and web analytics with recent technology and logical reasoning for presentations, documentation, report writing, and manual preparation.

PSO of Retail Management
PSO 1	Create and Execute Retail Strategies: To create and execute successful retail strategies by utilizing customer behaviour analysis and market research.
PSO 2	Design Efficient Retail Operations: Design attractive inventory management systems, retail displays, store layouts and exhibit knowledge in distribution, logistics, and supply chain management.
PSO 3	Implement Technological Solutions: Implement technological solutions to improve consumer satisfaction and operational efficiency, such as e-commerce platforms and retail management software.